About Us

ATB was born from a group of bold creators obsessed with pushing boundaries and spotting trends before they hit. From day one, we believed that every hair lover, from  professionals to at-home artists, deserved access to professional-grade performance without compromising on style or design.

Today, that belief drives everything we do. Our passion for hair beauty has no limits, and our team works relentlessly to create tools and accessories that elevate every styling moment. Each product we design embodies our dedication to innovation, our love for the craft, and our mission to make salon-worthy results accessible to everyone.

Our vision of beauty

We believe beauty should feel bold, effortless, and undeniably yours.

At Addicted to Beauty, we create more than tools, we design moments of confidence, pleasure, and power.

Every curve, every finish, every function is intentional.
Timeless in style. Audacious in spirit. Professional in performance. Instinctive in use. Joyful in every detail.

Because beauty isn’t about fitting in. It’s about standing out and feeling incredible doing it.

Welcome to Addicted to Beauty.

Our vision of beauty

We believe beauty should feel bold, effortless, and undeniably yours.

At Addicted to Beauty, we create more than tools, we design moments of confidence, pleasure, and power.

Every curve, every finish, every function is intentional.
Timeless in style. Audacious in spirit. Professional in performance. Instinctive in use. Joyful in every detail.

Because beauty isn’t about fitting in. It’s about standing out and feeling incredible doing it.

Welcome to Addicted to Beauty.